Suning withdrawal buy back: States United States for us to destroy a rival
8 months of assiduous, but arrived in just three days of fierce offensive. In the medium and large well-dressed about to Chuge the eve of a busy six months of Suning has found that the groom someone else.
States United States announced the bid for medium and large, the Suning level immediately regret it, and call Da explore the possibility of returning to negotiations. It is regrettable that a done deal, Gome, without even waiting inventory of assets on a formal agreement was signed with the medium and large.
Sell large and medium is ironclad, and the longer the time, the price may be lower. This is probably Suning and Gome not anxious to have been shot reasons. In addition, Zhang Jindong, has been re-friend and brother of another card in the hands of the emotional factors that Da.
2007 12 months of this three-day, may be repeated several years later become an important historical chewing node.
12 12 three in the afternoon when the chairman Zhang Jindong, Suning to CCTV annual economic figures released in Hong Kong as “the world’s manufactured in China, China for the world to create” the speech, accompanied him coming out of a few 10 of appliance giant.
After vigorous pointing
country, Suning has issued a public notice in the evening, withdrew from medium and large acquisitions.
Next day, the country could not wait to announce the participation of U.S. mergers and acquisitions large and medium. Then, after one day, on December 14 evening 10:58, States United States announcement that it has acquired through third-party sized curves, and the day of transfer out of 3.6 billion yuan.
Just three days, China replaced the United States to win the large and medium Su Ning, another efficient and Henla show their means of capital operation. Then compete with Best Buy Beijing IKEA site battle, the U.S. has such and such country, at the last moment changed the ending of the story.
Bid announcement issued in the country after the United States, Suning repented senior, had telephoned Da explore the possibility of returning to negotiations. It is regrettable that a done deal, Gome, without even waiting inventory of assets on a formal agreement was signed with the medium and large.
12 afternoon of 16 , Gome in Beijing, held a news conference to announce full control of medium and large, medium and large enjoyed exclusive rights, the exclusive management rights and the exclusive purchase rights.
Next day, medium and large stores closed shop all day, the country started the U.S. stock inventory of admission. Some appliance makers are complaining about it: “Su Ning, who just two weeks before the full inventory of finished, and now those who gave the country the U.S. inventory again.”
12 18, part of the complete inventory of medium and large stores have been reopened, but sales of POS terminals have all been replaced with state machine identifies the United States.
This acquisition events more interesting is that out of those quiet, low-key beneficiaries, even those who are uncharacteristically acquisition to minimize publicity. Suning, Gome, Dazhong three high-rise in the face of media, all very polite and understanding, no one involved in the complaints of rivals. It seems that this is a no losers in the game.
Noise after the dust has settled. January 24, 2008, Suning CEO Sun Weimin correspondents in Beijing, received an interview, Suning described in detail the reasons for withdrawal purchase. While the outside world who is the winner in the deal is inconclusive, however, Sun is unusually clear view of the people: “This acquisition is the biggest winner in the Da and Suning, Gome eliminate a rival for us!”
Winner will be
Domestic home appliance chain enterprises, “Low price – high popularity – Strong negotiation – low-price” cycle created a “scale is the profit” status and pattern. However, with a market saturated, the speed and scale of expansion of the role played by the gradual weakening is no longer invincible.
However, giants, or let them go.
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